{"id":40788,"date":"2026-01-07T10:02:36","date_gmt":"2026-01-07T09:02:36","guid":{"rendered":"https:\/\/gastronova.eu\/kolik-vydela-gastro-prives-nebo-food-truck-jednoducha-kalkulacka-marze-a-navratnosti-roi-priklady\/"},"modified":"2026-05-15T13:11:10","modified_gmt":"2026-05-15T11:11:10","slug":"kolik-vydela-gastro-prives-nebo-food-truck-jednoducha-kalkulacka-marze-a-navratnosti-roi-priklady","status":"publish","type":"post","link":"https:\/\/gastronova.eu\/cs\/kolik-vydela-gastro-prives-nebo-food-truck-jednoducha-kalkulacka-marze-a-navratnosti-roi-priklady\/","title":{"rendered":"Kolik vyd\u011bl\u00e1 gastro p\u0159\u00edv\u011bs nebo food truck? Jednoduch\u00e1 kalkula\u010dka mar\u017ee a n\u00e1vratnosti (ROI) + p\u0159\u00edklady"},"content":{"rendered":"\t\t
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Pokud zva\u017euje\u0161 <\/span>gastro p\u0159\u00edv\u011bs nebo food truck<\/b>, jedna z prvn\u00edch ot\u00e1zek je \u00fapln\u011b p\u0159irozen\u00e1: <\/span>\u201eKolik na tom dok\u00e1\u017eu re\u00e1ln\u011b vyd\u011blat?\u201c<\/b> Internet je pln\u00fd extr\u00e9m\u016f \u2013 od \u201ezbohatne\u0161 za l\u00e9to\u201c a\u017e po \u201eje to d\u0159ina bez zisku\u201c. Pravda je n\u011bkde uprost\u0159ed. <\/span><\/p>

Tenhle \u010dl\u00e1nek je postaven\u00fd tak, aby ti p\u0159inesl <\/span>praktick\u00fd r\u00e1mec a rychlou kalkula\u010dku<\/b>, d\u00edky kter\u00e9 si dok\u00e1\u017ee\u0161 ud\u011blat realistick\u00fd odhad:<\/span><\/p>

  • kolik mus\u00ed\u0161 prodat,<\/span><\/li>
  • jakou mar\u017ei pot\u0159ebuje\u0161,<\/span><\/li>
  • co ti nejv\u00edc h\u00fdbe ziskem,<\/span><\/li><\/ul>

    a jak si po\u010d\u00edtaj\u00ed n\u00e1vratnost ti, kter\u00fdm <\/span>gastro p\u0159\u00edv\u011bs nebo food truck<\/b> re\u00e1ln\u011b funguje.<\/span><\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Nejd\u0159\u00edv si ujasn\u011bme 3 pojmy: tr\u017eba, hrub\u00e1 mar\u017ee, \u010dist\u00fd zisk<\/b><\/h2>

    Abychom po\u010d\u00edtali to sam\u00e9:<\/span><\/p>

    • Tr\u017eba<\/b> = po\u010det porc\u00ed \u00d7 cena porce<\/span><\/li>
    • Hrub\u00e1 mar\u017ee<\/b> = tr\u017eba \u2013 suroviny (food cost)<\/span><\/li>
    • \u010cist\u00fd zisk<\/b> = hrub\u00e1 mar\u017ee \u2013 v\u0161echny ostatn\u00ed n\u00e1klady (person\u00e1l, m\u00edsto, doprava, energie, servis, marketing\u2026)<\/span><\/li><\/ul>

      Pro <\/span>gastro p\u0159\u00edv\u011bs nebo food truck<\/b> je kl\u00ed\u010dov\u00e9, abys se d\u00edval hlavn\u011b na <\/span>\u010dist\u00fd zisk na prodejn\u00ed den<\/b> (nebo na akci), ne jen na \u201ehezkou tr\u017ebu\u201c.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      Rychl\u00e1 kalkula\u010dka: 4 \u010d\u00edsla, kter\u00e1 rozhoduj\u00ed<\/b><\/h2>

      Kdy\u017e chce\u0161 odhadnout ziskovost <\/span>gastro p\u0159\u00edv\u011bsu nebo food trucku<\/b>, sta\u010d\u00ed ti tyhle 4 vstupy:<\/span><\/p>

      1. Pr\u016fm\u011brn\u00e1 cena porce<\/b> (nap\u0159. 9 \u20ac)<\/span><\/li>
      2. Food cost %<\/b> (nap\u0159. 30 %)<\/span><\/li>
      3. Prom\u011bnn\u00e9 n\u00e1klady na den<\/b> (m\u00edsto\/event poplatek, doprava, energie, brig\u00e1dn\u00edci\u2026)<\/span><\/li>
      4. Fixn\u00ed n\u00e1klady (m\u011bs\u00ed\u010dn\u011b)<\/b> (leasing\/\u00fav\u011br, sklad, \u00fa\u010detnictv\u00ed, poji\u0161t\u011bn\u00ed, servis\u2026)<\/span><\/li><\/ol>

        Krok A: Hrub\u00e1 mar\u017ee na porci<\/b><\/h3>

        Hrub\u00e1 mar\u017ee na porci = Cena porce \u00d7 (1 \u2013 food cost %)<\/b><\/p>

        P\u0159\u00edklad:<\/span><\/p>

        • cena porce: 9 \u20ac<\/span><\/li>
        • food cost: 30 %<\/span><\/span>\u2192 9 \u00d7 0,70 = <\/span>6,30 \u20ac<\/b><\/li><\/ul>

          Krok B: Hrub\u00e1 mar\u017ee na den<\/b><\/h3>

          Hrub\u00e1 mar\u017ee na den = Po\u010det porc\u00ed \u00d7 Hrub\u00e1 mar\u017ee na porci<\/b><\/p>

          P\u0159\u00edklad:<\/span><\/p>

          • 150 porc\u00ed \u00d7 6,30 \u20ac = <\/span>945 \u20ac<\/b><\/li><\/ul>

            Krok C: \u010cist\u00fd zisk na den (zjednodu\u0161en\u011b)<\/b><\/h3>

            \u010cist\u00fd zisk na den \u2248 Hrub\u00e1 mar\u017ee na den \u2013 Prom\u011bnn\u00e9 n\u00e1klady na den<\/b><\/p>

            P\u0159\u00edklad:<\/span><\/p>

            • 945 \u20ac \u2013 450 \u20ac = <\/span>495 \u20ac<\/b><\/li><\/ul>

              \ud83d\udc49 Tohle je nejprakti\u010dt\u011bj\u0161\u00ed ukazatel pro <\/span>gastro p\u0159\u00edv\u011bs nebo food truck<\/b>: <\/span>kolik ti z\u016fstane po jednom prodejn\u00edm dni\/akci<\/span><\/i>.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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              Pro\u010d stejn\u00fd gastro p\u0159\u00edv\u011bs nebo food truck jednou vyd\u011bl\u00e1v\u00e1 hodn\u011b a jindy sotva p\u0159e\u017e\u00edv\u00e1?<\/b><\/h2>

              Proto\u017ee zisk je nejcitliv\u011bj\u0161\u00ed na 3 v\u011bci:<\/span><\/p>

              1. Po\u010det prodejn\u00edch dn\u00ed (kolik akc\u00ed\/provozn\u00edch dn\u00ed d\u00e1\u0161 m\u011bs\u00ed\u010dn\u011b)<\/b><\/li>
              2. \u010cist\u00fd zisk na den (ne tr\u017eba!)<\/b><\/li>
              3. Rychlost a kapacita v\u00fddeje<\/b> (kolik porc\u00ed dok\u00e1\u017ee\u0161 re\u00e1ln\u011b vydat ve \u0161pi\u010dce)<\/span><\/li><\/ol>

                Kdy\u017e m\u00e1\u0161 super produkt, ale nest\u00edh\u00e1\u0161 v\u00fddej nebo nem\u00e1\u0161 eventy, \u010d\u00edsla nevych\u00e1zej\u00ed. A naopak \u2013 i jednoduch\u00fd koncept m\u016f\u017ee b\u00fdt brut\u00e1ln\u011b ziskov\u00fd, kdy\u017e m\u00e1 dobr\u00e9 m\u00edsto a syst\u00e9m. <\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                Nej\u010dast\u011bj\u0161\u00ed chyby p\u0159i v\u00fdpo\u010dtu n\u00e1vratnosti (ROI)<\/b><\/h2>

                1) Po\u010d\u00edt\u00e1\u0161 n\u00e1vratnost z tr\u017eby<\/b><\/h3>

                N\u00e1vratnost se po\u010d\u00edt\u00e1 ze <\/span>zisku<\/b>, ne z obratu. Tr\u017eba je \u201etop line\u201c, ale investici spl\u00e1c\u00ed jen to, co ti z\u016fstane. <\/span><\/p>

                2) Zapomene\u0161 na slab\u00e9 dny a sez\u00f3nnost<\/b><\/h3>

                V realit\u011b p\u0159ijde:<\/span><\/p>

                • d\u00e9\u0161\u0165,<\/span><\/li>
                • slab\u0161\u00ed event,<\/span><\/li>
                • v\u00fdpadek person\u00e1lu,<\/span><\/li>
                • technick\u00e9 probl\u00e9my,<\/span><\/li>
                • sez\u00f3nn\u00ed v\u00fdkyvy.<\/span><\/li><\/ul>

                  Proto si v\u017edy ud\u011blej 3 sc\u00e9n\u00e1\u0159e: <\/span>konzervativn\u00ed \/ realistick\u00fd \/ optimistick\u00fd<\/b>.<\/span><\/p>

                  3) Ignoruje\u0161 n\u00e1klady, kter\u00e9 se nezdaj\u00ed velk\u00e9 (ale s\u010d\u00edtaj\u00ed se)<\/b><\/h3>

                  Typicky:<\/span><\/p>

                  • poplatek za m\u00edsto (fix nebo % z tr\u017eby),<\/span><\/li>
                  • energie na festivalech,<\/span><\/li>
                  • skladov\u00e1n\u00ed\/parkov\u00e1n\u00ed,<\/span><\/li>
                  • servis a spot\u0159eb\u00e1k,<\/span><\/li>
                  • marketing,<\/span><\/li>
                  • \u00fa\u010detnictv\u00ed a administrativa.<\/span><\/li><\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                    Rychl\u00fd r\u00e1mec \u201ezdrav\u00e9\u201c mar\u017ee pro gastro p\u0159\u00edv\u011bs nebo food truck<\/b><\/h2>

                    Ka\u017ed\u00fd koncept je jin\u00fd, ale obecn\u011b plat\u00ed:<\/span><\/p>

                    • \u010d\u00edm vy\u0161\u0161\u00ed <\/span>food cost<\/b>, t\u00edm v\u00edc mus\u00ed\u0161 tla\u010dit na cenu nebo objem,<\/span><\/li>
                    • \u010d\u00edm v\u00edc <\/span>person\u00e1lu<\/b>, t\u00edm v\u00edc pot\u0159ebuje\u0161 hrubou mar\u017ei,<\/span><\/li>
                    • \u010d\u00edm dra\u017e\u0161\u00ed event, t\u00edm v\u00edc pot\u0159ebuje\u0161 \u201ev\u00fddej ve \u0161pi\u010dce\u201c.<\/span><\/li><\/ul>

                      Proto je velmi u\u017eite\u010dn\u00e9 sledovat:<\/span><\/p>

                      • food cost %<\/b><\/li>
                      • hrubou mar\u017ei na porci<\/b><\/li>
                      • \u010dist\u00fd zisk na den<\/b><\/li><\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                        Jednoduch\u00fd p\u0159\u00edklad n\u00e1vratnosti (ROI) na 2 sc\u00e9n\u00e1\u0159\u00edch<\/b><\/h2>

                        P\u0159edstavme si, \u017ee investice do <\/span>gastro p\u0159\u00edv\u011bsu nebo food trucku<\/b> je <\/span>35 000 \u20ac bez DPH<\/b>.<\/span><\/p>

                        Sc\u00e9n\u00e1\u0159 A \u2013 dobr\u00e9 akce, dobr\u00fd syst\u00e9m<\/b><\/h3>
                        • \u010dist\u00fd zisk na den: 400 \u20ac<\/span><\/li>
                        • prodejn\u00ed dny\/m\u011bs\u00edc: 10<\/span><\/span>\u2192 m\u011bs\u00ed\u010dn\u00ed zisk: 4 000 \u20ac<\/span><\/span>\u2192 n\u00e1vratnost: 35 000 \/ 4 000 = <\/span>8,75 m\u011bs\u00edce<\/b><\/li><\/ul>

                          Sc\u00e9n\u00e1\u0159 B \u2013 m\u00e9n\u011b dn\u00ed, slab\u0161\u00ed zisk na den<\/b><\/h3>
                          • \u010dist\u00fd zisk na den: 250 \u20ac<\/span><\/li>
                          • prodejn\u00ed dny\/m\u011bs\u00edc: 6<\/span><\/span>\u2192 m\u011bs\u00ed\u010dn\u00ed zisk: 1 500 \u20ac<\/span><\/span>\u2192 n\u00e1vratnost: 35 000 \/ 1 500 = <\/span>23,3 m\u011bs\u00edce<\/b><\/li><\/ul>

                            Pointa: <\/span>n\u00e1vratnost nejv\u00edc ovliv\u0148uje po\u010det prodejn\u00edch dn\u00ed a zisk na den<\/b> \u2013 ne to, jestli m\u00e1\u0161 \u201ekr\u00e1sn\u00fd p\u0159\u00edv\u011bs\u201c.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                            Jak to cel\u00e9 propojit s konceptem (a pro\u010d d\u011bl\u00e1me koncepty na m\u00edru)<\/b><\/h2>

                            Koncepty (kav\u00e1rna, bar, streetfood, zmrzlina\u2026) se li\u0161\u00ed v tom:<\/span><\/p>

                            • jak\u00fd maj\u00ed food cost,<\/span><\/li>
                            • jakou maj\u00ed rychlost v\u00fddeje,<\/span><\/li>
                            • jakou maj\u00ed technickou n\u00e1ro\u010dnost (elekt\u0159ina, plyn, chlazen\u00ed),<\/span><\/li>
                            • na jak\u00e9 eventy se hod\u00ed.<\/span><\/li><\/ul>

                              Proto je nejlep\u0161\u00ed postup:<\/span><\/p>

                              1. ud\u011blat kalkulaci (cena porce, food cost, n\u00e1klady na den, po\u010det prodejn\u00edch dn\u00ed),<\/span><\/li>
                              2. a\u017e potom vybrat velikost, v\u00fdbavu a layout <\/span>gastro p\u0159\u00edv\u011bsu nebo food trucku<\/b>.<\/span><\/li><\/ol>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                Upozorn\u011bn\u00ed<\/b><\/h1>
                                • Uveden\u00e9 v\u00fdpo\u010dty jsou modelov\u00e9 a orienta\u010dn\u00ed.<\/b> Skute\u010dn\u00e9 v\u00fdsledky z\u00e1vis\u00ed na lokalit\u011b, typu akc\u00ed, cen\u00e1ch, konkurenci, t\u00fdmu, po\u010das\u00ed, sez\u00f3n\u011b a schopnosti prod\u00e1vat.<\/span><\/li>
                                • ROI nen\u00ed slib ani garance.<\/b> Je to r\u00e1mec, jak si zodpov\u011bdn\u011b odhadnout n\u00e1vratnost p\u0159i rozhodov\u00e1n\u00ed.<\/span><\/li>
                                • P\u0159i rozhodov\u00e1n\u00ed doporu\u010dujeme po\u010d\u00edtat minim\u00e1ln\u011b s <\/span>realistick\u00fdm a konzervativn\u00edm sc\u00e9n\u00e1\u0159em<\/b>.<\/span><\/li><\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                  \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                                  Doporu\u010den\u00ed Gastronova na z\u00e1v\u011br<\/b><\/h1>

                                  Pokud chce\u0161, aby <\/span>gastro p\u0159\u00edv\u011bs nebo food truck<\/b> re\u00e1ln\u011b vyd\u011bl\u00e1val, doporu\u010dujeme \u0159e\u0161it v\u011bci v tomhle po\u0159ad\u00ed:<\/span><\/p>

                                  1. Ud\u011blej si rychlou kalkula\u010dku<\/b>: cena porce, food cost, n\u00e1klady na den, po\u010det prodejn\u00edch dn\u00ed.<\/span><\/li>
                                  2. Zam\u011b\u0159 se na kapacitu v\u00fddeje<\/b>: rychlost obsluhy a workflow \u010dasto ud\u011blaj\u00ed v\u011bt\u0161\u00ed rozd\u00edl ne\u017e \u201edal\u0161\u00ed spot\u0159ebi\u010d\u201c.<\/span><\/li>
                                  3. Vyber technologii podle konceptu<\/b>, ne podle toho, co m\u00e1 n\u011bkdo na Instagramu.<\/span><\/li>
                                  4. Nehraj to na hran\u011b<\/b>: rad\u011bji rezerva v elekt\u0159in\u011b\/v\u00fdbav\u011b ne\u017e prostoje ve \u0161pi\u010dce.<\/span><\/li><\/ol>

                                    A pokud chce\u0161, po\u0161li n\u00e1m:<\/span><\/p>

                                    • stru\u010dn\u00fd koncept (co prod\u00e1v\u00e1\u0161),<\/span><\/li>
                                    • c\u00edlov\u00e9 eventy\/lokality,<\/span><\/li>
                                    • a orienta\u010dn\u00ed cen\u00edk porc\u00ed,<\/span><\/li><\/ul>

                                      \u2026a my ti pom\u016f\u017eeme navrhnout <\/span>gastro p\u0159\u00edv\u011bs nebo food truck na m\u00edru<\/b> tak, aby d\u00e1vala smysl <\/span>\u010d\u00edsla i provoz<\/b>.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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                                      FAQ<\/b><\/h1>

                                      Jak\u00e9 \u010d\u00edslo je pro m\u011b p\u0159i rozhodov\u00e1n\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00ed?<\/b><\/h3>

                                      Pro <\/span>gastro p\u0159\u00edv\u011bs nebo food truck<\/b> je nejd\u016fle\u017eit\u011bj\u0161\u00ed <\/span>\u010dist\u00fd zisk na prodejn\u00ed den<\/b> a <\/span>kolik takov\u00fdch dn\u00ed dok\u00e1\u017ee\u0161 m\u011bs\u00ed\u010dn\u011b stabiln\u011b ud\u011blat<\/b>. To ti p\u0159\u00edmo ur\u010duje n\u00e1vratnost a cashflow.<\/span><\/p>

                                      Kolik kW a jak\u00e9 p\u0159ipojen\u00ed je \u201etypicky\u201c pot\u0159eba pro gastro p\u0159\u00edv\u011bs nebo food truck?<\/b><\/h3>

                                      Z\u00e1le\u017e\u00ed na spot\u0159ebi\u010d\u00edch, ale pokud m\u00e1\u0161 oh\u0159ev\/k\u00e1vovar\/chlazen\u00ed najednou, v praxi b\u00fdv\u00e1 nejstabiln\u011bj\u0161\u00ed <\/span>400V<\/b> s rozd\u011blen\u00edm na f\u00e1ze\/okruhy. U jednoduch\u00fdch koncept\u016f m\u016f\u017ee sta\u010dit i 230V, ale rychle naraz\u00ed\u0161 na limity. <\/span><\/p>

                                      Jak\u00fd food cost je \u201eOK\u201c?<\/b><\/h3>

                                      Z\u00e1le\u017e\u00ed na konceptu a cen\u011b porce, ale pointa je, aby ti po surovin\u00e1ch z\u016fstal prostor na person\u00e1l, event poplatky a zisk. Pokud je food cost vysok\u00fd, mus\u00ed\u0161 m\u00edt bu\u010f vy\u0161\u0161\u00ed cenu, nebo velk\u00fd objem prodeje. <\/span><\/p>

                                      Pro\u010d m\u00e1 n\u011bkdo brut\u00e1ln\u00ed tr\u017eby, ale nulov\u00fd zisk?<\/b><\/h3>

                                      Proto\u017ee tr\u017eba ne\u0159e\u0161\u00ed n\u00e1klady. <\/span>Gastro p\u0159\u00edv\u011bs nebo food truck<\/b> m\u016f\u017ee m\u00edt velk\u00fd obrat, ale pokud jsou vysok\u00e9 event poplatky, mzdy, energie a suroviny, \u010dist\u00fd zisk se m\u016f\u017ee vyparit.<\/span><\/p>

                                      Je lep\u0161\u00ed j\u00edt sp\u00ed\u0161 do levn\u011bj\u0161\u00ed sestavy, nebo do kvalitn\u011bj\u0161\u00ed v\u00fdbavy?<\/b><\/h3>

                                      Pokud m\u00e1\u0161 jasn\u00fd koncept a v\u00ed\u0161, \u017ee bude\u0161 prod\u00e1vat \u010dasto, kvalitn\u011bj\u0161\u00ed v\u00fdbava a dobr\u00fd workflow ti obvykle zv\u00fd\u0161\u00ed kapacitu v\u00fddeje a spolehlivost. P\u0159i \u201etestov\u00e1n\u00ed\u201c trhu d\u00e1v\u00e1 smysl konzervativn\u011bj\u0161\u00ed start \u2013 ale po\u0159\u00e1d s bezpe\u010dnou technikou (hlavn\u011b elekt\u0159ina, voda, hygiena). <\/span><\/p>

                                      D\u00e1 se z gastro p\u0159\u00edv\u011bsu nebo food trucku ud\u011blat celoro\u010dn\u00ed byznys?<\/b><\/h3>

                                      Ano, ale je pot\u0159eba po\u010d\u00edtat se sez\u00f3nnost\u00ed a m\u00edt pl\u00e1n: indoor eventy, zimn\u00ed trhy, firemn\u00ed akce, spolupr\u00e1ce nebo jin\u00fd typ prodeje mimo l\u00e9to. Celoro\u010dnost je v\u00edc o event kalend\u00e1\u0159i a marketingu ne\u017e o samotn\u00e9m p\u0159\u00edv\u011bsu. <\/span><\/p>

                                      Jak rychle m\u016f\u017ee vych\u00e1zet n\u00e1vratnost (ROI)?<\/b><\/h3>

                                      ROI m\u016f\u017ee b\u00fdt od n\u011bkolika m\u011bs\u00edc\u016f po n\u011bkolik let \u2013 nejv\u00edc z\u00e1vis\u00ed na <\/span>po\u010dtu prodejn\u00edch dn\u00ed<\/b> a <\/span>\u010dist\u00e9m zisku na den<\/b>. Proto doporu\u010dujeme v\u017edy d\u011blat konzervativn\u00ed i realistick\u00fd sc\u00e9n\u00e1\u0159.<\/span><\/p>

                                      Co je nejlep\u0161\u00ed prvn\u00ed krok, kdy\u017e chci za\u010d\u00edt?<\/b><\/h3>

                                      Zjisti si, kde bude\u0161 prod\u00e1vat (eventy\/lokality), nastav si cenu porce, ud\u011blej si food cost a n\u00e1klady na den \u2013 a z toho ti vyjde, jak\u00fd koncept a jak\u00e1 v\u00fdbava d\u00e1v\u00e1 smysl pro tv\u016fj <\/span>gastro p\u0159\u00edv\u011bs nebo food truck<\/b>.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                                      Pokud zva\u017euje\u0161 gastro p\u0159\u00edv\u011bs nebo food truck, jedna z prvn\u00edch ot\u00e1zek je \u00fapln\u011b p\u0159irozen\u00e1: \u201eKolik na tom dok\u00e1\u017eu re\u00e1ln\u011b vyd\u011blat?\u201c<\/p>\n","protected":false},"author":1,"featured_media":39302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202],"tags":[],"table_tags":[],"class_list":["post-40788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cs"],"_links":{"self":[{"href":"https:\/\/gastronova.eu\/cs\/wp-json\/wp\/v2\/posts\/40788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastronova.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastronova.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastronova.eu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gastronova.eu\/cs\/wp-json\/wp\/v2\/comments?post=40788"}],"version-history":[{"count":1,"href":"https:\/\/gastronova.eu\/cs\/wp-json\/wp\/v2\/posts\/40788\/revisions"}],"predecessor-version":[{"id":40789,"href":"https:\/\/gastronova.eu\/cs\/wp-json\/wp\/v2\/posts\/40788\/revisions\/40789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastronova.eu\/cs\/wp-json\/wp\/v2\/media\/39302"}],"wp:attachment":[{"href":"https:\/\/gastronova.eu\/cs\/wp-json\/wp\/v2\/media?parent=40788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastronova.eu\/cs\/wp-json\/wp\/v2\/categories?post=40788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastronova.eu\/cs\/wp-json\/wp\/v2\/tags?post=40788"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/gastronova.eu\/cs\/wp-json\/wp\/v2\/table_tags?post=40788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}