{"id":40830,"date":"2026-01-30T09:09:04","date_gmt":"2026-01-30T08:09:04","guid":{"rendered":"https:\/\/gastronova.eu\/breakfast-brunch-in-a-food-trailer-or-food-truck-how-much-it-earns-and-what-is-the-return-on-investment-roi\/"},"modified":"2026-05-15T13:18:10","modified_gmt":"2026-05-15T11:18:10","slug":"breakfast-brunch-in-a-food-trailer-or-food-truck-how-much-it-earns-and-what-is-the-return-on-investment-roi","status":"publish","type":"post","link":"https:\/\/gastronova.eu\/en\/breakfast-brunch-in-a-food-trailer-or-food-truck-how-much-it-earns-and-what-is-the-return-on-investment-roi\/","title":{"rendered":"Breakfast &#038; brunch in a food trailer or food truck: how much it earns and what is the return on investment (ROI)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40830\" class=\"elementor elementor-40830 elementor-39680\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"wd-negative-gap elementor-element elementor-element-191d498 e-flex e-con-boxed e-con e-parent\" data-id=\"191d498\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52099db elementor-widget elementor-widget-wd_text_block\" data-id=\"52099db\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>breakfast & brunch<\/b><span style=\"font-weight: 400;\"> concept is one of the best ways to turn a <\/span><b>food trailer or food truck<\/b><span style=\"font-weight: 400;\">  into a regular business \u2013 not just occasional festivals. It works in cities, near office zones, at weekend markets, and at community events. And importantly: the brunch customer is willing to pay for quality, presentation, and experience.  <\/span><\/p><p><span style=\"font-weight: 400;\">Check out our concept subpage: <\/span><b>Breakfast & brunch \u2013 food trailer or food truck<\/b><b><br\/><\/b><a href=\"https:\/\/gastronova.eu\/en\/breakfast-brunch\/?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">https:\/\/gastronova.eu\/ranajky-a-brunch\/<\/span><\/a><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4709c92 elementor-widget elementor-widget-wd_image_or_svg\" data-id=\"4709c92\" data-element_type=\"widget\" data-widget_type=\"wd_image_or_svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"wd-image text-left\">\n\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/ranajky-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/ranajky-2.png 1536w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/ranajky-2-400x267.png 400w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/ranajky-2-1200x800.png 1200w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/ranajky-2-768x512.png 768w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/ranajky-2-430x287.png 430w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/ranajky-2-700x467.png 700w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/ranajky-2-150x100.png 150w\" sizes=\"(max-width: 1536px) 100vw, 1536px\">\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-28e9b57 e-flex e-con-boxed e-con e-parent\" data-id=\"28e9b57\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98fe81a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"98fe81a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-488de77 e-flex e-con-boxed e-con e-parent\" data-id=\"488de77\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a7f8f elementor-widget elementor-widget-wd_text_block\" data-id=\"f6a7f8f\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<h2><b>Who is a breakfast and brunch food trailer or food truck for<\/b><\/h2><p><span style=\"font-weight: 400;\">This concept is especially suitable for:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">people who want to run a <\/span><b>regular operation<\/b><span style=\"font-weight: 400;\"> (not just a few big events),<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">projects in cities, near offices, at markets and promenades,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">entrepreneurs who want to build a brand around quality and \"Instagrammable\" food.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">It works best when you have:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a good location and regular hours (e.g., Tue\u2013Fri + weekends),<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a menu that is quick to serve,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">simple ingredient logistics.<\/span><\/li><\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-d953214 e-flex e-con-boxed e-con e-parent\" data-id=\"d953214\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-597c4c4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"597c4c4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-cf03afd e-flex e-con-boxed e-con e-parent\" data-id=\"cf03afd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa46b02 elementor-widget elementor-widget-wd_text_block\" data-id=\"fa46b02\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<h2><b>A menu that works (and can be served quickly)<\/b><\/h2><p><span style=\"font-weight: 400;\">The biggest mistake with breakfast and brunch is trying to run a \"restaurant on wheels\" with an extensive menu. In a   <\/span><b>food trailer or food truck<\/b><span style=\"font-weight: 400;\"> we recommend:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3\u20135 main dishes (e.g., eggs, toast\/sandwich, bowl, waffles),<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1\u20132 sweet items (waffles\/pancakes, croissant),<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">coffee and soft drinks (volume and margin),<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a weekend special (1 item that creates a reason to visit).<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Tip: Design your menu so that 80% of sales come from 2\u20133 bestsellers.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-83aac57 e-flex e-con-boxed e-con e-parent\" data-id=\"83aac57\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fccda8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6fccda8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-d468bb1 e-flex e-con-boxed e-con e-parent\" data-id=\"d468bb1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73dc196 elementor-widget elementor-widget-wd_text_block\" data-id=\"73dc196\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<h2><b>Recommended solution and capacity<\/b><\/h2><p><span style=\"font-weight: 400;\">Breakfast & brunch are about stability: you need the operation to run stress-free even during peak hours.<\/span><\/p><p><span style=\"font-weight: 400;\">Key factors:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">good workflow (prep vs. service),<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sufficient refrigeration,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">simple technological solutions (fewer breakdowns, less downtime),<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">clear roles for every team member.<\/span><\/li><\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca5b685 elementor-widget elementor-widget-wd_image_or_svg\" data-id=\"ca5b685\" data-element_type=\"widget\" data-widget_type=\"wd_image_or_svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"wd-image text-left photoswipe-images\">\n\t\t\t\t\t\t\t<a  href=\"https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/obed-2.png\"data-width=\"1536\" data-height=\"1024\" data-elementor-open-lightbox=\"no\" aria-label=\"Image link\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/obed-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/obed-2.png 1536w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/obed-2-400x267.png 400w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/obed-2-1200x800.png 1200w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/obed-2-768x512.png 768w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/obed-2-430x287.png 430w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/obed-2-700x467.png 700w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/obed-2-150x100.png 150w\" sizes=\"(max-width: 1536px) 100vw, 1536px\">\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-bc4b8ea e-flex e-con-boxed e-con e-parent\" data-id=\"bc4b8ea\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e36a1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f3e36a1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-f4201e9 e-flex e-con-boxed e-con e-parent\" data-id=\"f4201e9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf34aa3 elementor-widget elementor-widget-wd_text_block\" data-id=\"cf34aa3\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<h2><b>Business case (model calculation from our e-book)<\/b><\/h2><p><span style=\"font-weight: 400;\">Here are the model figures from our e-book for a <\/span><b>food trailer or food truck<\/b><span style=\"font-weight: 400;\"> in the breakfast & brunch concept:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Investment:<\/b><span style=\"font-weight: 400;\"> \u20ac42,500 excl. VAT<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Turnover per event:<\/b><span style=\"font-weight: 400;\"> \u20ac5,500 (based on an average sale of 550 portions)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Profit per event:<\/b><span style=\"font-weight: 400;\"> \u20ac2,475<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average margin:<\/b><span style=\"font-weight: 400;\"> 45%<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average price per portion:<\/b><span style=\"font-weight: 400;\"> \u20ac10<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Return on investment:<\/b><span style=\"font-weight: 400;\"> 17.2 events<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average number of events per year:<\/b><span style=\"font-weight: 400;\"> 30<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Annual profit:<\/b><span style=\"font-weight: 400;\"> \u20ac31,750<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">How to read this simply: In this model scenario, the payback period is approximately <\/span><b>~17 events<\/b><span style=\"font-weight: 400;\">. In practice, however, brunch often works through regular operation, so the key is not just the \"number of events,\" but also how many stable sales days you can generate.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-276c0da elementor-widget elementor-widget-wd_image_or_svg\" data-id=\"276c0da\" data-element_type=\"widget\" data-widget_type=\"wd_image_or_svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"wd-image text-left\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/case-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/case-2.png 1536w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/case-2-400x267.png 400w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/case-2-1200x800.png 1200w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/case-2-768x512.png 768w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/case-2-430x287.png 430w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/case-2-700x467.png 700w, https:\/\/gastronova.eu\/wp-content\/uploads\/2026\/01\/case-2-150x100.png 150w\" sizes=\"(max-width: 1536px) 100vw, 1536px\">\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-5847226 e-flex e-con-boxed e-con e-parent\" data-id=\"5847226\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c42c635 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c42c635\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-d8845cf e-flex e-con-boxed e-con e-parent\" data-id=\"d8845cf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87861d0 elementor-widget elementor-widget-wd_text_block\" data-id=\"87861d0\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<h2><b>Download the e-book: Concepts for a food trailer or food truck<\/b><\/h2><p><span style=\"font-weight: 400;\">Want to compare more concepts (coffee, street food, bar, brunch...) and see estimated calculations for turnover, margins, and ROI? We have prepared an e-book to help you make a faster decision. <\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-aea6276 e-flex e-con-boxed e-con e-parent\" data-id=\"aea6276\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9426029 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9426029\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-3d98695 e-flex e-con-boxed e-con e-parent\" data-id=\"3d98695\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-224a038 elementor-widget elementor-widget-wd_text_block\" data-id=\"224a038\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<h2><b>What increases the profitability of a breakfast and brunch concept the most<\/b><\/h2><h3><b>1) Stable location and regularity<\/b><\/h3><p><span style=\"font-weight: 400;\">Breakfast is about routine. When people get used to you being \"there every morning,\" you can generate stable revenue even outside of big events. <\/span><\/p><h3><b>2) Fast service and simple preparation<\/b><\/h3><p><span style=\"font-weight: 400;\">The best brunch concepts have:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">prep work (mise en place),<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">simple dish assembly,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">minimum steps for bestseller items.<\/span><\/li><\/ul><h3><b>3) Food + coffee combination<\/b><\/h3><p><span style=\"font-weight: 400;\">Coffee (or quality drinks) often significantly increases the margin and average order value. Even if you aren't a \"coffee truck,\" a brunch concept without good coffee is usually leaving money on the table. <\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-a047cbe e-flex e-con-boxed e-con e-parent\" data-id=\"a047cbe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dde6aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2dde6aa\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-d4b9513 e-flex e-con-boxed e-con e-parent\" data-id=\"d4b9513\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c20ee98 elementor-widget elementor-widget-wd_text_block\" data-id=\"c20ee98\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<h2><b>What to watch out for<\/b><\/h2><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Too broad a menu = slow service and waste.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weak location = even great food will have poor numbers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Underestimated team = brunch peaks are brutal, you need a workflow.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low consistency = a brunch customer returns when they know what they're going to get.<\/span><\/li><\/ol>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-4e74816 e-flex e-con-boxed e-con e-parent\" data-id=\"4e74816\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1989151 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1989151\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-5bdd704 e-flex e-con-boxed e-con e-parent\" data-id=\"5bdd704\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6444a27 elementor-widget elementor-widget-wd_text_block\" data-id=\"6444a27\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<h2><b>Disclaimer<\/b><\/h2><p><span style=\"font-weight: 400;\">The figures provided are <\/span><b>model scenarios<\/b><span style=\"font-weight: 400;\">  from our e-book. They are not a guarantee of results. Real results depend on location, pricing, weather, competition, team, type of events, and sales ability.  <\/span><\/p><p><span style=\"font-weight: 400;\">Simply put: it's more of a \"season is going well, you're skilled, you have your people under control, you're out often\" scenario, not a \"first year, we're learning and spending half the season looking for events\" scenario.<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-8715ac4 e-flex e-con-boxed e-con e-parent\" data-id=\"8715ac4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b92142b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b92142b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-2e2177b e-flex e-con-boxed e-con e-parent\" data-id=\"2e2177b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e04a51a elementor-widget elementor-widget-wd_text_block\" data-id=\"e04a51a\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<h2><b>Final Gastronova recommendation<\/b><\/h2><p><span style=\"font-weight: 400;\">If you want to start a <\/span><b>breakfast & brunch food trailer or food truck<\/b><span style=\"font-weight: 400;\"> in a way that makes economic sense:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose your sales model: <\/span><b>stable location<\/b><span style=\"font-weight: 400;\"> (routine) vs. <\/span><b>events<\/b><span style=\"font-weight: 400;\"> (peaks) \u2013 ideally a mix.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up your menu for <\/span><b>speed and consistency<\/b><span style=\"font-weight: 400;\"> (2\u20133 bestsellers will make up most of your turnover).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure high-quality coffee and drinks \u2013 it will significantly improve both the margin and the average order.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do the math: how many strong days do you need for a return on investment (in our model ~17 events).<\/span><\/li><\/ol>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-0ce7b1d e-flex e-con-boxed e-con e-parent\" data-id=\"0ce7b1d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1133d3d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1133d3d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-fc94700 e-flex e-con-boxed e-con e-parent\" data-id=\"fc94700\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcfa196 elementor-widget elementor-widget-wd_text_block\" data-id=\"fcfa196\" data-element_type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<h2><b>FAQ \u2013 Frequently Asked Questions<\/b><\/h2><h3><b>How much can a brunch food truck make per day or per event? <\/b><\/h3><p><span style=\"font-weight: 400;\">It depends on the location, foot traffic, and speed of service. In our e-book model scenario, the   <\/span><b>turnover per event is \u20ac5,500<\/b><span style=\"font-weight: 400;\"> and the <\/span><b>profit per event is \u20ac2,475<\/b><span style=\"font-weight: 400;\">. With regular operation, it's important to also calculate the daily average and stability.<\/span><\/p><h3><b>What is the ROI of a breakfast\/brunch trailer or food truck? <\/b><\/h3><p><span style=\"font-weight: 400;\">In the model scenario, the return on investment is approximately <\/span><b>17.2 events<\/b><span style=\"font-weight: 400;\">  with an investment of \u20ac42,500 excl. VAT. In practice, it depends on the mix of stable days and events. <\/span><\/p><h3><b>What foods work best for brunch in a trailer or food truck? <\/b><\/h3><p><span style=\"font-weight: 400;\">Dishes that are quick to serve and consistent work best: eggs, toasts\/sandwiches, bowls, waffles\/pancakes, and 1\u20132 weekend specials.<\/span><\/p><h3><b>Why is coffee important even for a brunch concept? <\/b><\/h3><p><span style=\"font-weight: 400;\">Coffee (and quality drinks) often increases the margin and the average order value. A brunch without good coffee tends to be less competitive. <\/span><\/p><h3><b>What\u2019s the biggest challenge in a breakfast\/brunch food truck? <\/b><\/h3><p><span style=\"font-weight: 400;\">Most commonly: slow service during peaks, too broad a menu, a weak location, and inconsistent quality. That's why it pays to build the concept on simplicity and speed. <\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The breakfast &#038; brunch concept is one of the best ways to turn a food trailer or food truck into<\/p>\n","protected":false},"author":1,"featured_media":39799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[],"table_tags":[],"class_list":["post-40830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/gastronova.eu\/en\/wp-json\/wp\/v2\/posts\/40830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gastronova.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gastronova.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gastronova.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gastronova.eu\/en\/wp-json\/wp\/v2\/comments?post=40830"}],"version-history":[{"count":1,"href":"https:\/\/gastronova.eu\/en\/wp-json\/wp\/v2\/posts\/40830\/revisions"}],"predecessor-version":[{"id":40831,"href":"https:\/\/gastronova.eu\/en\/wp-json\/wp\/v2\/posts\/40830\/revisions\/40831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gastronova.eu\/en\/wp-json\/wp\/v2\/media\/39799"}],"wp:attachment":[{"href":"https:\/\/gastronova.eu\/en\/wp-json\/wp\/v2\/media?parent=40830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gastronova.eu\/en\/wp-json\/wp\/v2\/categories?post=40830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gastronova.eu\/en\/wp-json\/wp\/v2\/tags?post=40830"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/gastronova.eu\/en\/wp-json\/wp\/v2\/table_tags?post=40830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}